Speak to our team 020 7352 2277

Sharmadean Reid’s Book – New Methods for Women – Out Now

27th June 2024

As the world eagerly anticipates Sharmadean Reid’s latest book, New Methods for Women: A Manifesto for Independence, we at Kruger Cowne are thrilled to delve into its essence. 

This book, slated for release today, June 27, 2024, will revolutionise how modern women perceive and pursue empowerment.

The Rollercoaster of Ambition

Reid’s narrative poignantly reflects the highs and lows that many women experience in their professional lives. She describes her journey as more of a “Heroine’s Rollercoaster” than a “Hero’s Journey,” marked by existential dips that left her questioning the essence of her hard work. 

“Why am I working so hard? What is this all for?” she often wondered, as exhaustion manifested in anger, bitterness, and apathy.

This emotional turmoil is not unique to Reid. Many women, especially those in high-achieving roles, grapple with similar feelings. The more they achieve, the more exposed and vulnerable they feel. 

Reid poignantly observes, “As a working woman, the more you achieve, and the higher you rise, the more naked you are.”

The Weight of Expectations

Reid’s story also demonstrates women’s immense pressure in pursuit of success. From a young age, she was driven by a desire to prove herself, a motivation that was only intensified by societal expectations and personal trauma. 

An angel investor once told her, “I only invest in founders with daddy issues. You have way more to prove.”

This stark revelation made Reid realise that her trauma was her rocket fuel, propelling her to greater heights while she clung on for dear life.

The pressure to conform to corporate standards and societal norms often leads women to suppress their true selves. Reid recounts her struggles, questioning whether she could live without pursuing constant growth or straightening her curls to fit the corporate look. These reflections form the basis of her new book, which aims to help modern women find purpose and success on their terms.

The Reality of Being the “Only”

In many industries, women often find themselves as the “only” ones in the room, which presents challenges. 

According to a 2019 report by McKinsey & Co. on Women in the Workplace, being the only minority in a room can lead to anxiety, pressure, and a sense of being constantly on the spot. Reid’s experiences mirror this reality as she navigated rooms where she was often the only woman, the only person of colour, or both.

Despite these challenges, Reid’s journey is one of resilience and triumph. From her early days as a student at Central Saint Martins to founding Wah Nails, a groundbreaking salon that brought nail art into the mainstream, she has consistently defied the odds. Her success, however, did not come without its share of setbacks, including bouts of anxiety and a painful separation.

A Manifesto for Independence

As Reid turns 40 and reflects on her 20-year career, she remains motivated to pursue business and work, but this time on her terms. Her book, New Methods for Women, culminates her reflections and experiments on how to live differently. It offers a blueprint for modern women to find purpose and success, whatever that looks like for them.

Reid’s message is clear: retaining their creative spirit and embracing their true selves, women can stand naked in any room and feel no shame.

Why You Should Read This Book

“New Methods for Women” is more than a guide; it’s a manifesto for change. It invites women to rethink and reshape the systems that have long hindered their progress. 

Reid empowers readers to navigate and transform their professional and personal landscapes by offering practical methods and personal insights.

Sharmadean Reid’s book is a must-read for those looking to embark on a journey of empowerment and self-discovery. It’s about achieving success and doing so on your terms, with authenticity and integrity.

Buy New Methods for Women Today!

New Methods for Women: A Manifesto for Independence by Sharmadean Reid is available for pre-order in various formats, including hardback, ebook, and audio download. 

You can purchase it from major retailers like Amazon, Waterstones, and Blackwell’s. Don’t miss the chance to be part of this empowering movement.

To order a copy, visit timesbookshop.co.uk or call 020 3176 2935. Free UK standard P&P on online orders over £25.

For more information, visit Penguin Books and stay tuned for the book’s release today!

Sharmadean Reid X Kruger Cowne

Sharmadean Reid | Kruger Cowne | New Methods for Women

Sharmadean Reid’s new book is set to be a transformative tool for women seeking to redefine their paths to success. 

At Kruger Cowne, we celebrate Reid’s contributions to female empowerment and eagerly anticipate her book’s positive impact on readers worldwide. 

Don’t miss the chance to be part of this revolutionary journey. Secure your copy of New Methods for Women today and embark on a path to true empowerment and independence.

Your Shortlist



Please note: we are unable to assist with any charitable or personal requests for any of the talent featured on our website.