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Björn Ulvaeus

Founding Member of ABBA, Songwriter, Producer & Entertainment Entrepreneur

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Björn Ulvaeus

About Björn Ulvaeus

Björn Ulvaeus is a Swedish singer, songwriter, and producer. Björn’s fame skyrocketed with the creation of ABBA in 1972, dominating the music scene for a decade. Alongside Benny Andersson, he wrote the hit musical “Chess” in the 1980s and “Kristina from Duvemåla” in 1995. Björn also produced the iconic musical “Mamma Mia!” and its subsequent adaptations.

As the president of CISAC, Björn Ulvaeus leads an organisation supporting songwriters worldwide, and is deeply involved in developing new rules around the use of AI in music.

In 2021, ABBA announced their comeback with the release of the album “Voyage” alongside a groundbreaking virtual stage show ABBA Voyage in London with ticket sales in excess of 2 million in its first 19 months.

Björn Ulvaeus co-founded Pophouse in 2014 together with EQT founder Conni Jonsson. Pophouse acquires and develops entertainment brands within music, podcast and gaming, and the company began a serious venture into music catalogue investments in 2022.

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Björn Ulvaeus Booking FAQs
How do I book Björn Ulvaeus for my event?
You can enquire about booking Björn Ulvaeus for your upcoming event by contacting Kruger Cowne directly. Simply fill out the enquiry form on this page or call our team to discuss availability, event details and fees.
Björn Ulvaeus speaks on a number of subjects and topics including:
On occassion Björn Ulvaeus can tailor keynotes based on relevant themes of corporate events, summits, conferences and private events.
Björn Ulvaeus is available to speak internationally. Kruger Cowne regularly arranges international appearances and can coordinate travel, schedules, and logistics to suit your event.
Speaker fees vary depending on the type, scale and location of the event. Contact our team for a bespoke quotation and information about Björn Ulvaeus’s availability and engagement options.
Kruger Cowne works directly with Björn Ulvaeus to provide a smooth, professional booking experience. Whether you’re looking to arrange a keynote, fireside chat or appearance, our team manages the enquiry, contracts and logistics from start to finish to ensure that all appearances are handled seamlessly.