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Callum Church took Simon Squibb from 6,000 Instagram followers to an audience of 27 million across platforms, turning one man into one of the most watched entrepreneurs on the internet.
He is Co-Founder and Creative Director of Dream. What started from scratch is now a sixty person ecosystem with a twenty strong creative team, producing around 400 million organic views every month.
Callum’s work rests on a single conviction: story is the oldest technology of the human mind, and it can be engineered. He authored the content frameworks his teams run on, including the four step strategy of Mission, Brand, Story and Format. He argues that the mission has to come before the content, and that transformation beats information.
His signature keynote, How to Turn a Person Into a Movement, takes the strategy behind Simon Squibb apart on stage. He also speaks on starting from nothing, building a creative team from scratch, and creativity and AI. He has spoken on the Inspiration Stage at IdeasFest and appeared on podcasts including Healthy Entrepreneur.
