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Dr Cristiana Pace is the founder and CEO of Enovation Consulting which specialises in helping sports organisations and teams тАУ including in Formula 1 тАУ to deliver robust, data-driven sustainability strategies in their quest to achieve ambitious ESB goals.
The first woman to work trackside for the FIAтАЩs* technical departments in Formula 1, her subsequent work at Williams Advanced Engineering saw her apply advanced motor sport engineering techniques in a range of solutions across complex industrial applications.
With an Engineering Degree from Bologna University and MSc from Cranfield Univsersity, Cristiana PaceтАЩs career in professional motorsport commenced when she joined the FIA as a data analyst and technology developer, provided trackside support to Formula 1. From 2009 to 2016, she made key contributions to the FIAтАЩs safety legacy, consulting for the FIA Institute for Sustainability and Safety in Motor Sport.
In 2012 Cristiana Pace focused on technology transfer and sustainability, joining the newly-created Williams Advanced Engineering as Business Development Manager. She worked closely with the Formula 1 teamтАЩs CEO and commercial department, writing the business strategy. This led to major contracts including one to supply battery technology to the FIA Formula E series, a project which Cristiana led from 2013 until 2015.
Cristiana then studied towards a PhD in Sustainability and Strategic Management at Coventry University, exploring low-carbon sustainable transitions in the motorsport industry. During this time, she also consulted for a number of motorsport stakeholders, including the FIA and Formula E, on measuring and reducing the environmental impact of existing technologies and increasing sustainability awareness across the sector.
She founded Enovation Consulting in 2018, a purpose driven strategy and sustainability firm focusing on building sustainability strategies for the motorsport and sport industry.
Customers include the Williams Racing, Alpha Tauri and Haas Formula 1 teams, the FIA, Motorsport UK, Silverstone Circuit and AS Roma football team.
Cristiana Pace is a member of the FIA Environmental and Sustainability Commission, the FIA carbon offsetting working group, a member and advisor to the Motorsport UK Sustainability Committee and Chair of the Sustainability Working Group of eSC, the newly created electric scooter championship. She is also a board member of BASIS, the British Association for Sustainable Sport. Cristiana is also a well-known speaker in technology transfer, motorsport, e-mobility, STEM and diversity.
Her work on diversity includes collaborating with Susie WolffтАЩs Dare to Be Different initiative, being an ambassador for the FIA Girls on Track and helping to create The Grace Influential Positive Impact Award in F1, working with The Princess Grace of Monaco Foundation. In 2021 she was recognised as one of the Top 50 Engineering Heroes by the Women in Engineering Society and The Guardian. Cristiana is fluent in Italian and English.
