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Emma Heathcote-James is the founder of the multi-award-winning Little Soap Company, and is one of the few recognisable female gay business leaders in the UK today.
Emma created Little Soap Company in 2008. A true kitchen table to supermarket shelf success story, bringing the first natural and organic soaps to the supermarkets and finally giving consumers a choice on shelf. Since then, Little Soap Company has gone from one bar to four full ranges, with 30 key lines тАУ including soaps, shampoo bars, facial bars and shaving bars тАУ in all the main chemists, supermarkets and online giants.
As well as selling kind, quality products, each bar replaces an unnecessary plastic bottle, tub, pot or tube. тАЬThere is currently no option of truly sustainable, plastic-free products in this category in UK supermarkets or chemists,тАЭ she says. тАЬ75% of market share is from just 3 major players тАУ all using plastic packaging. Quite simply we will shake up what is currently a very un-sustainable and un-eco category.тАЭ The potential for this market is huge and Emma would like to increase the size of her business by 30%, something which could save 120 billion plastic containers a year.
Emma Heathcote-James has built a portfolio of brands including Eco Warrior that have all the accreditations one would expect from a sustainable, ethical business: Vegan, Cruelty Free, RSPO Palm. All made in UK by a business that is certified BCorp and carbon negative.
Emma and Little Soap Company have acquired a storeroom full of accolades and awards, most recently The Queens Award for Enterprise Award for Sustainable Development. Her journey is one of the most powerful stories on SME entrepreneurship in the UK today.
Emma Heathcote-James is a warm and engaging speaker and panellist and, as a champion and role model for women in business, LBGTQ+, and sustainable entrepreneurship is an open, adaptable, relatable guest for your internal or external audiences.
тАЬI feel passionate that I should be a visible role model for those like me, who are women and gay, and want to run their own business and make a difference in the world. You canтАЩt be what you canтАЩt see.тАЭ
