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Farrah Storr is Head of Writer Partnerships at Substack UK. Previously Farrah was the editor-in-chief of Elle UK and Cosmopolitan UK.
Since taking over Cosmopolitan in 2015 she led the magazine through a dramatic new look leading to the magazine becoming the best-selling young womenтАЩs title in the UK and increasing circulation by an unprecedented 59%.
Prior to this Farrah launched WomenтАЩs Health in the UK, where under her leadership it became the most successful womenтАЩs magazine launch of the decade. Farrah has held high profile positions at many of the UKтАЩs and AustraliaтАЩs glossy womenтАЩs magazines including features director at Marie Claire in Sydney and Glamour UK.
Farrah Storr is one of the leading voices for millennial women having overseen the Cosmopolitan brand which reached 10 million women across digital, social and print every month. In 2016 she gave a TEDX London talk on the female leadership in the workplace. In April 2018 she delivered another TEDX talk entitled The Discomfort Zone.
She is a regular talking head on TV, has been a mentor on BritainтАЩs Next Top Model for the last three years and is on the media advisory board for All Bright, the female business network that provided funding for female founders in the UK. Farrah is also a judge for the prestigious George Orwell FoundationтАЩs Orwell Prize for investigative journalism.
In 2018, Farrah was named тАШEditor of the YearтАЩ at the PPA Awards and The Magazine EditorтАЩs Awards. She was also included on The Drums Best 50 Female Speakers in the UK list.
In 2019 Farrah was appointed as editor-in-chief of Elle UK and in 2021 she left the role to become Head of Writer Partnerships at Substack UK.
Farrah Storr was cited as one of the UKтАЩs most influential Asians in the GG2 Power List 2020, as well as one of Walpole LuxuryтАЩs 50 most influential people in British luxury. She is also cited as one of the only 36 BAME people on the GuardianтАЩs list of the 1,000 most powerful people in Britain. She is the author of The Discomfort Zone (Piatkus) and a member of the Social Mobility Commission and sits on the board of The National Theatre.
Farrah Storr is internationally recognised as a leading authority on print and digital publishing, fashion, branding, international and current affairs and lifestyle as an author and journalist. She is an excellent moderator, host and presenter and speaks on leadership, motivation, diversity, media, press relations, Asia relations, womanтАЩs rights, health and travel.
