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Francesca Tighinean Biography:
Francesca Tighinean, widely known online as Francesca Psychology, is a psychology expert, social media strategist, and speaker who has built a global community of over 3 million followers by turning complex psychology into simple, practical tools for everyday life – from confidence and communication to emotional healing and relationships.
With a BS in Psychology from City, University of London, Francesca helps individuals, brands, and organisations understand human behaviour, build deeper connection and grow with authenticity.
Francesca has partnered with leading brands including BetterHelp, Sony, Tinder and Headspace.
1. HOW TO BE MAGNETIC: THE SCIENCE OF CHARISMA, LIKABILITY AND INFLUENCE
We tend to treat charisma as something a person either has or does not, yet the research shows it can be trained, and the people who get promoted, recommended and paid are the ones who possess the people skills that are now essential to navigating working life. For example, studies show that people choose their work partners for likability first, competence after. People want to work with those the research calls “lovable stars”. In this keynote, psychology educator Francesca Tighinean teaches what actually creates pull, drawing on her book How to Be Magnetic and on the behavioural science of first impressions, likability and influence. Every attendee leaves knowing which specific behaviours are working for them, which are working against them, and what to change before their next meeting.
2. HUMAN CONNECTION IN BUSINESS: THE SCIENCE OF TRUST, WARMTH AND BELONGING
Research shows that distress from a lack of good quality interpersonal relationships at work predicts turnover, and that safe, healthy connection is one of the strongest determinants of productivity and satisfaction. The increasing use of AI and virtual mediums has made this harder, but not impossible. In this presentation, psychology educator Francesca Tighinean teaches the science of how connection is built, deepened and maintained at work, drawing on her book How to Be Magnetic and on the behavioural research behind trust, warmth, and what actually moves people from cordial to candid. The same mechanics apply within a team, while networking, or in client relationships. Attendees come away understanding how connection actually forms, which of their own habits have been quietly working against it, and what to do differently in their very next conversation.
3. THE PSYCHOLOGY OF LEADERSHIP: THE SCIENCE OF AUTHORITY, TRUST AND INFLUENCE
Being in a leadership position does not automatically make you a leader. The distinguishable qualities of leaders are authority, respect, trust and influence. That is why it is never the best idea in the room that wins, but the best-communicated one. In this research-based keynote, psychology educator Francesca Tighinean teaches what actually creates authority, drawing on her book How to Be Magnetic and on the behavioural science of confidence, nonverbal communication, warmth and competence. Every leader in the room leaves knowing which behaviours are building their authority, which are quietly eroding it, and what to change before their next conversation with their team.
Bonus: MAGNETIC MARKETING: HOW PSYCHOLOGY CAN AMPLIFY SOCIAL MEDIA CAMPAIGNS AND EMPOWER BRANDS
In this session, psychology educator Francesca Tighinean unpacks the behavioural science of attention, emotion and sharing, drawing on building her own platform to over 3 million followers and growing other companies to 1.5 million, all organically.
