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The Head of Magic: A master of the impossible, Ian ‘Sav’ Saville is one of the UK’s most sought-after magicians and mind readers, captivating audiences with his seamless ability to engage, astonish, and leave lasting impressions. With a career spanning over two decades, Sav’s magic isn’t just entertainment—it’s an experience, creating unforgettable moments that spark conversation long after the event has ended.
Since launching his magician career as the Head of Magic in 1996 with support from The Prince’s Trust, Sav has performed for royalty, celebrities, and Fortune 500 companies, establishing himself as a pioneer in the modern magic scene. Often compared to the likes of David Blaine, Derren Brown, and Dynamo, his style is an immersive blend of psychological illusion, close-up sleight of hand, and ‘Jedi-style’ mind reading, making him a true standout in the world of magic.
The Head of Magic’s impressive client list includes Prince William, Keira Knightley, Kings of Leon, and numerous high-profile brands. His work has been a staple at VIP lounges, exclusive hotels, celebrity weddings, and private members’ clubs, with regular performances at elite venues such as Annabel’s, The Groucho Club, Oswald’s, Scott’s Mayfair, and The Box Soho.
Beyond performance, Sav applies his expertise and the Head of Magic brand to corporate storytelling, using magic as a powerful communication tool to engage audiences, reinforce brand messages, and create impactful moments for employees and customers alike. His innovative approach has seen him design bespoke illusions for Google, Samsung, and other global brands, once making Samsung’s CEO appear on stage and, in another event, conjuring $1,000,000 as part of an immersive installation.
As a Member of Equity and an Associate of the Inner Magic Circle, Sav is at the pinnacle of his craft, blending artistry with strategy to ensure every performance delivers maximum impact. Whether captivating an intimate gathering or a large-scale corporate event, Sav is the magician of choice for those who demand nothing less than the extraordinary.
