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Jim Lawless

Board & CEO Advisor, Global Keynote Speaker, Elite Freediver, Founder - Symmetry.
Fee Guide: ┬г10k - ┬г25k

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Jim Lawless

About Jim Lawless

Jim LawlessтАЩ DARE Loop gives individualsтАЩ the courage to consciously change their decisions and actions quickly to deliver the plan; his Second Strategy produces the leadership environment where that is possible, and organisational courage develops.

He has delivered keynotes on his DARE Loop framework and Second Strategy architecture to well over a million people across five continents and is ranked among the worldтАЩs leading business speakers by Global Gurus.

He uses both frameworks when partnering closely with CEOs to architect and build decision velocity and organisational courage: changing how leaders and their teams operate, to deliver ambitious strategy at scale.

JimтАЩs client list includes Apple, Microsoft, Diageo, Bayer, BAE Systems, Novartis and VW Group. He is the author of the global bestseller Taming Tigers (Penguin Random House).

JimтАЩs credo is that performance and change are extremely emotionally testing for the individual and for those who would lead them, with discipline, through uncertainty to bold new ambitions. They are not academic pursuits or cascaded strategy decks.

He tests his frameworks at the extreme edge. He became the deepest freediver in British history in just eight months with a dive to 101 metres on a single breath; he moved from non-rider to televised jockey in twelve months.

Both were deliberate applications of the DARE Loop methodology. Both ran alongside his day job and his most important role, fatherhood.

As a speaker, Jim leaves behind a precise, practical and simple map that audiences use to navigate uncertainty, swapping ownership and action for hesitation and escalation, for many years after the event.

As an architect of strategy implementation, he walks beside clients to create tangible success stories, together.

Jim worked as a City of London commercial solicitor before moving into high-performance and change. He was elected a Fellow of the UKтАЩs Royal Society for the Arts in recognition of his business writing.

Contact us to Book Jim Lawless for your next event.
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TESTIMONIALS
JimтАЩs session was inspiring and motivating, resulting in unanimous positive feedback from our attendees. Thank you, Jim, for an entertaining and powerful speech.
Maria Sebastian, Director of Worldwide Sales and Marketing, Virgin Atlantic.
At Apple we pride ourselves in thinking differently, this is why we work in partnership with Jim. Our big conference pitches and our key sales presentations have both been inspired by the Lawless touch.
Human Resources Director, Apple Europe.
I would without hesitation highly recommend Jim. He made a real impact understanding and adapting to our business and objectives and with great attention to detail and care for our priorities. I was personally impressed and received unanimous positive feedback.
David Lavorel, CEO, SITA.
FEE GUIDE: ┬г10k - ┬г25k
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Former Leader of the Red Arrows
Jim Lawless Booking FAQs
How do I book Jim Lawless for my event?
You can enquire about booking Jim Lawless for your upcoming event by contacting Kruger Cowne directly. Simply fill out the enquiry form on this page or call our team to discuss availability, event details and fees.
Jim Lawless speaks on a number of subjects and topics including:
On occasion Jim Lawless can tailor keynotes based on relevant themes of corporate events, summits, conferences and private events.
Jim Lawless is available to speak internationally. Kruger Cowne regularly arranges international appearances and can coordinate travel, schedules, and logistics to suit your event.
Speaker fees vary depending on the type, scale and location of the event. Contact our team for a bespoke quotation and information about Jim LawlessтАЩs availability and engagement options.
Kruger Cowne works directly with Jim Lawless to provide a smooth, professional booking experience. Whether youтАЩre looking to arrange a keynote, fireside chat or appearance, our team manages the enquiry, contracts and logistics from start to finish to ensure that all appearances are handled seamlessly.