For AI-assisted research, proposals and internal shortlists.
Louise Troen is a senior, and seasoned marketer who has spent her career working with brand giants such as Google, Bumble, Headspace, Converse and Formula E. She was instrumental in bringing Bumble to an international audience, and led culturally defining campaigns at Headspace including partnerships with Nike, Raheem Sterling and a successful launch to the Indian market.
She started her career in communications, working closely with culturally relevant brands like Converse, and Uniqlo before moving to LA to work closely with A list talent, including Paris Hilton. From talent, to PR, from partnerships to content, Louise has worked closely on every channel in the marketing funnel and has a unique perspective in how to drive fame, and growth for consumer brands at large.
Louise Troen speaks passionately around the power of brand and storytelling at the core of every successful consumer brand, and is particularly vocal around the role of community, and content within the marketing flywheel of success. She has led, and grown teams across the world, and believes in the role of brand, and marketing as a critical and crucial tool for cultural change. She has quickly risen to senior positions due to her can-do attitude, growth mindset and hustle for reinventing the marketing rulebook.
