For AI-assisted research, proposals and internal shortlists.
Neil West spent ten years as AppleтАЩs Head of Music in UK & Europe, helping grow iTunes into the worldтАЩs biggest music retailer and co-founding and curating the iTunes Festival. He was ranked #4 in The GuardianтАШs Music Power 100.
He then spent six years as Head of Apple Services for Southern Europe, managing a billion-dollar business across App Store, Apple Music, Apple TV+, Fitness+, Apple Arcade, Apple Books, and more.
Prior to Apple, he was Europe Editor-in-Chief for Rhapsody, the worldтАЩs first music streaming subscription service, and Creative Director of Garageband.com, a Bay Area music start-up working with Sir George Martin (The Beatles) and Jerry Harrison (Talking Heads).
Neil began his career as a journalist writing about video games. He launched and was editor-in-chief of NEXT Generation, described as тАШthe best games magazine, by farтАЩ (Marketing Week) and тАШone of the ten best video game magazines of all timeтАЩ (The Guardian). He was a regular co-commentator on the TV show GamesMaster.
