Oberon Sinclair

Oberon Sinclair is the founder and CEO of creative and branding agency My Young Auntie and the woman widely credited with helping turn kale from an overlooked garnish into a global cultural phenomenon.

A London-born creative strategist whose career has crossed music, fashion, art, hospitality and food, Sinclair has worked with brands and cultural names including Hermès, Vivienne Westwood, Jack Spade, Fabergé, Island Records and Rizzoli.

Her most famous experiment began with a simple question: could she make people want kale? Using unconventional guerrilla marketing, restaurants, fashion, media and cultural influence, Oberon Sinclair helped transform an ordinary vegetable into one of the defining food trends of a generation.

In How I Made The World Eat Kale, Oberon Sinclair reveals what that unlikely journey taught her about spotting ideas before everyone else, creating desire without enormous advertising budgets, building authentic influence—and why curiosity may be the most powerful tool in marketing.

Signature Speaking Topics

• How to Make Kale Famous: A widely entertaining case study in creating cultural momentum with instinct, humour and almost no conventional machinery.
• The Art of Making People Care: Why stories, taste and emotional connection beat generic marketing – and how brands become a part of people’s lives. 
• Curiosity is a Business Strategy: How noticing the overlooked, mixing worlds and staying unpolished produces original ideas
• Culture Cannot Be Focus-Grouped: A candid view of why committees flatten ideas, how to protect the strange spark, and when trust your gut. 

Contact us to Book Oberon Sinclair for your next event.