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Paddy Gilmore is the MD and founder of HumourScope┬о, turning funny into money. Paddy helps brands find more customers through humour science. Bringing 25 yearsтАЩ experience in marketing, and a MasterтАЩs degree investigating humour, he has worked and continues to work with dozens of brands including Epson, Harley-Davidson, Tele2, Pernod Ricard and HSBC.
Humour is a fast-growing area of study, influenced massively by psychology, neuroscience, ethics and philosophy. ItтАЩs not to be laughed at, if youтАЩll excuse the pun: Sigmund Freud wrote an entire book on the subject while The Encyclopedia of Humor Studies runs to 319 entries and 929 pages (all of which Paddy has read). Every Monday, Paddy helps thousands of people start the week more happily with his hit newsletter, Brands & Humour.
As Paddy GilmoreтАЩs consultancy has grown in size and reputation, he has been in increased demand for keynotes and talks at a number of events in the UK and abroad. Last year alone, Paddy spoke at The Future of Brands (London), the Baltic Brand Forum (Riga, Latvia) and WPP Stream (Marathon, Greece).
