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Professor Kevin Dutton has spent the better part of the past twenty years at the Universities of both Oxford and Cambridge as a research psychologist, bestselling author, and elite performance consultant. His principal research interests are persuasion and social influence, the psychopathic personality, and elite cognition.
As a writer and professor of psychology, as well as an adventurer and consultant within both the public and private sectors, Dr Kev is a тАШmind magicianтАЩ, effortlessly and expertly helping people to maximise their potential. Typically, his clients come from a wide range of fields including business, senior corporate management, the military, and elite sport.
He is also the co-host of the podcast PSYCHO SCHIZO ESPRESSO with the lead singer of Iron Maiden, Bruce Dickinson. Dr KevтАЩs first book, FLIPNOSIS тАУ THE ART OF SPLIT-SECOND PERSUASION, documents his quest тАУ from the political genius of Winston Churchill to the malign influence of some of the worldтАЩs top con artists тАУ for the psychological тАШDNAтАЩ of persuasion.
In the book, he developed the famous SPICE model of social influence тАУ Simplicity, Perceived self-interest, Incongruity, Confidence and Empathy тАУ which form the key ingredients of тАШextreme persuasionтАЩ, a brand of influence that has proven of considerable interest to various branches of military intelligence. In Dr KevтАЩs own words, this militant strain of persuasion тАЬdoesnтАЩt just turn the tables. It kicks тАШem over.тАЭ
His second book, THE WISDOM OF PSYCHOPATHS тАУ LESSONS IN LIFE FROM SAINTS, SPIES & SERIAL KILLERS, is an international best-seller and a cult classic.
With this book, Dr Kev made psychological history by becoming the first person to systematically argue that psychopathic personality traits arenтАЩt necessarily bad but can, dialled up in the right contexts, in the right combinations, at the right levels, and with the right intentions be good not only for the individual who possesses them but also for society as a whole.
In a follow-up book, THE GOOD PSYCHOPATHтАЩS GUIDE TO SUCCESS, Dr Kev, together with former SAS sergeant and bestselling author, Andy McNab, further developed the concept of the тАЬGood PsychopathтАЭ to describe those individuals тАУ like Special Forces soldiers, top surgeons, and elite sportspeople тАУ who are able to harness their inner ruthlessness, fearlessness and focus for the good of society rather than to its detriment.Alongside his academic commitments, Kevin also consults in the elite sport, business, and military sectors, and often appears on radio, TV, and podcasts.
