For AI-assisted research, proposals and internal shortlists.
Ross Hanson-Lowe is a creative that made some of the biggest podcasts in the world at Gary LinekerтАЩs Goalhanger, now heтАЩs using the playbook he developed there to lead on Zack PolanskiтАЩs content through his company, Bold Politics.
Podcasts are the most trusted medium in the world, more than television, more than streaming, more than social media. It is a place where audiences connect with talent on a unique level of engagement.
By putting podcasts at the centre of your messaging strategy, Ross says, you can build trust, set your own agenda and monetise through strategic partnerships with principally aligned brands.
RossтАЩ approach to messaging is тАЬlow lift, high impactтАЭ which means he is able to develop strategies that work around high profile talent with limited availability but still create massive impact.
Since working together with Zack Polanski and The Green Party, Ross Hanson-Lowe has built a podcast that has a million plays a month, generating over 100m views a month across short form social videos and massively shifting public opinion on The Green Party.
RossтАЩ strategy has contributed towards quadrupling members and putting The Green Party at second place in the polls, raising hundreds of thousands of pounds in donations and winning a historic by-election in Greater Manchester.
HeтАЩs written, directed, edited and produced party political broadcasts for primetime television, is writing a book for a major publisher, is working across multiple projects with progressive voices in the world of politics, economics, environment and society.
Ross Hanson-Lowe creates complex stories and weaves narratives through his unique playbook to turn progressive messaging into content that reaches and connects with massive audiences тАУ providing an alternative to boiled down political messaging that assumes the public isnтАЩt able to understand anything more than a three word slogan.
He can advise on building long form content into marketing strategies for progressive brands, speak on getting complex messaging out to mass audiences and bring a new dynamic to story-telling that helps progressive ideas emanate over simplistic and uninspiring messaging.
