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Viola De Girolami is a keynote speaker, founder, and former Executive Director with over 15 yearsтАЩ experience leading transformation inside global organisations such as Warner Bros. and McDonaldтАЩs.
At Warner Bros., she built and led the studioтАЩs Digital and Data capability, reshaping how major cultural phenomena including Dunkirk, Joker, and Barbie reached audiences.
Earlier at McDonaldтАЩs, she worked during a defining period of brand reinvention following the Super Size Me crisis, witnessing first-hand how a global organisation navigates change under pressure.
She later supported digital and customer transformation at Carphone Warehouse during a period of industry disruption.
What differentiates Viola is that she does not simply tell powerful transformation stories, and she does not simply share theory тАУ she combines both.
Having lived change from the inside, she recognised recurring patterns in why transformation succeeds or fails. Strategy alone is rarely the issue. The real challenge lies beneath the surface, in leadership mindset, in the human fear of the unknown, and in the assumptions organisations struggle to question.
After leaving Warner Bros in 2023, she deepened these insights through training in Positive Psychology, integrating behavioural science and human performance into her work. In her talks, she unpacks what was really happening underneath the moments audiences recognise тАУ translating real-world transformation into clear psychological principles and practical action.
The result is insight that is provocative without being abstract, and practical without being superficial.
Today, she is the founder of What Clients Really Want, advising leaders and organisations navigating strategic transition and performance challenges.
In her talks, Viola De Girolami blends powerful, recognisable transformation stories with psychological insight to challenge thinking, uncover hidden barriers, and translate complex change into clear, practical action.
Audiences leave with a deeper understanding of what truly drives change, a sharper lens on the human dynamics behind transformation, and practical tools to create meaningful, lasting impact.
Viola De Girolami delivers keynotes internationally in English, Italian, and Spanish.
ViolaтАЩs new keynote format тАШHow to Drive Successful ChangeтАШ combines the inspiration of a keynote with the practicality of a workshop. Drawing on 15+ years leading transformation at McDonaldтАЩs and Warner Bros., she shares a practical framework for navigating organisational change before helping participants apply it directly to a live challenge within their business.
Designed for leadership and executive teams, the session gives participants greater clarity, a shared language for change and practical next steps to help drive transformation forward.
