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Does the Keynote Speaker speak First, or Last?

Does the Keynote Speaker Speak First, or Last? A Comprehensive Guide to Proper Event Etiquette

Corporate events around the world are renowned for their high-profile speakers who enlighten, entertain and inspire audiences with their expertise and charisma. These professional speakers play a pivotal role in shaping the event’s success and impact. From motivational gurus to industry experts, the diversity of speakers at these leading events reflects the range of topics and themes they cover. 

As event planners face the exciting challenge of assembling a line-up of outstanding speakers, the question arises: “Does the keynote speaker speak first, or last?” The answer lies in the art of event etiquette and strategic sequencing. In multi-speaker events, the opening speaker assumes the critical role of building excitement and setting the stage for what’s to come. Following this dynamic start, concurrent sessions featuring various speakers and workshops are often held simultaneously, catering to specific interests and areas of expertise.

After the opening speaker and concurrent sessions, the stage is then gracefully handed over to the keynote speaker, who emerges as the star attraction. This timing allows the audience to have already settled into the event, primed and ready to receive the main act. The keynote speaker’s extended time on stage grants them the freedom to delve deeply into their chosen topic, share profound insights and leave a lasting impact on the audience.


Types of Professional Speakers at Leading Corporate Events

Leading corporate events around the world boast an impressive array of professional speakers who captivate audiences with their expertise, charisma and unique perspectives. These events are graced by diverse speakers, each bringing their own brand of inspiration and knowledge to the stage. From the influential keynote speaker who sets the event’s tone to industry experts, motivational gurus and thought leaders, the roster of speakers is carefully curated to cater to the interests and needs of attendees. In this section, we will explore the different types of professional speakers commonly seen at these prestigious gatherings, highlighting their roles and contributions in shaping the success of corporate events worldwide.

  1. The Keynote Speaker: The keynote speaker sets the tone for the entire event and is typically considered the headliner. This speaker is chosen for their expertise, influence and ability to engage the audience. Their role is to deliver a captivating speech that aligns with the event’s central theme and leaves a lasting impact on attendees. Keynote speakers are often well-known personalities, industry leaders, or thought-provoking visionaries.
  2. Industry Experts: These speakers bring specialised knowledge and insights related to a particular field or industry. They focus on providing valuable, in-depth information and their presentations cater to audiences seeking specific expertise or looking to stay updated with the latest trends and developments in their respective industries.
  3. Motivational Speakers: As the name suggests, these speakers aim to motivate and inspire the audience. Their talks are cantered on personal growth, overcoming challenges and achieving success. Motivational speakers are particularly popular at events where individuals seek empowerment and encouragement to reach their full potential.
  4. Thought Leaders: Thought leaders are recognised for their innovative ideas and ground-breaking concepts. They have a profound influence on their field and beyond, making their insights highly sought-after at corporate events. Thought leaders challenge conventional thinking and encourage attendees to embrace new perspectives.


Event Etiquette and Speaker Sequencing

Now that we understand the different types of speakers commonly seen at leading corporate events, let’s delve into the essential aspects of event etiquette and the sequencing of speakers.

  1. The Opening Speaker: To kickstart the event with enthusiasm and set the stage for a memorable experience, the opening speaker assumes a critical role. Typically, this slot is reserved for a high-energy presenter who can instantly connect with the audience and build excitement for what’s to come. The opening speaker may welcome attendees, introduce the event’s theme and create an atmosphere conducive to learning and networking.
  2. Concurrent Speakers: In multi-track events, where multiple sessions or workshops run simultaneously, concurrent speakers share their expertise with smaller, specialised groups. Attendees can choose which sessions align best with their interests or professional objectives. These concurrent speakers often delve into specific topics that cater to diverse audiences.
  3. The Keynote Speaker: As the star attraction of the event, the keynote speaker usually takes the stage after the opening speaker and any concurrent sessions. Their presentation typically spans a longer duration compared to other speakers, ranging from 30 minutes to an hour or more. The keynote speech ties the event together and provides a unifying message, leaving the audience inspired and informed.
  4. Breaks and Intermissions: Throughout the event, it’s essential to incorporate breaks and intermissions between presentations. These intervals allow attendees to digest the information, network with peers and recharge before the next session. Event organisers should aim to strike a balance between a packed schedule and providing sufficient downtime.
  5. Closing Speaker: The closing speaker brings the event to a meaningful conclusion. They often summarise key takeaways from the event, leave the audience with a final inspiring message and express gratitude to participants and organisers. The closing speaker’s role is to ensure that attendees depart feeling motivated and enriched by their experience.

Professional speakers play a crucial role in the success of leading corporate events. The keynote speaker, as the headliner, sets the tone for the event, while industry experts, motivational speakers and thought leaders contribute their unique insights to enrich the attendees’ experience. Proper event etiquette ensures a seamless flow of presentations, with the opening speaker building excitement, the concurrent sessions offering specialised knowledge, the keynote speaker inspiring the audience and the closing speaker providing a meaningful wrap-up.


Choose Kruger Cowne to Help Find The Perfect Speakers for your event.

Finding the ideal keynote speakers is crucial to the success of your event. At Kruger Cowne, we specialise in connecting event hosts with exceptional professional speakers from various backgrounds and industries. Our diverse roster includes business leaders, sports icons, industry experts, motivational gurus and thought leaders.

With over 25 years of experience, Kruger Cowne is a trusted provider of outstanding professional speakers for events and conferences worldwide. When you choose Kruger Cowne for your event, you gain access to a wide range of benefits:


Diverse Roster of Speakers:

Our network comprises speakers with diverse expertise and captivating stories, ensuring a broad spectrum of topics and perspectives for your event.

Personalised Service:

We understand that each event is unique. Our experienced team works closely with you to gain a deep understanding of your event’s objectives and audience, offering tailored recommendations and support throughout the booking process.

Exceptional Quality:

As an accredited member of the International Association of Speaker Bureaus, we uphold the highest standards of quality and professionalism. Our professional speakers are meticulously selected based on their expertise, speaking abilities and ability to engage and inspire audiences.

Global Reach:

With a global network of speakers, we cater to events and organisations across diverse regions, providing speakers with profound knowledge of regional cultures and nuances.

Transparent Pricing and Seamless Booking:

We provide transparent and competitive pricing based on the speaker’s profile, experience and event requirements. Our team ensures a smooth booking process, handling logistics, contracts and speaker arrangements efficiently.

Choose Kruger Cowne as your trusted partner in sourcing the perfect professional speakers for your event. With our outstanding speakers and personalised service, we are committed to helping you create an impactful and memorable experience for your audience. Contact us today to discuss your professional speaker needs and let us assist you in discovering the ideal speakers who can elevate your events to new heights.

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