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How to Find the Best Speaker for Your Event

7th November 2023

How to Find the Best Speaker for Your Event

Planning a successful event requires careful consideration and a thoughtful approach, especially when it comes to choosing the right speaker. An exceptional speaker can not only elevate your event but also create lasting impressions, inspiring and educating your audience in ways that align with your objectives. With the vast array of speakers available, how do you narrow down your options and find the perfect match for your event? Here are some key strategies to guide you in making the right choice.


Define Your Objectives

Before you begin your search for the right speaker, it’s essential to have a clear understanding of your event’s objectives. This involves considering the overall message or theme you wish to convey to your audience, as well as the specific goals you hope to achieve. These objectives should be aligned with your organisation’s broader mission and vision and they should serve as a guide throughout the planning process.

  • What is the primary message or takeaway you want your audience to remember long after the event is over?
  • What specific goals do you have for this event? Are you looking to inspire your team, educate attendees on a particular topic, or perhaps celebrate a milestone or accomplishment?
  • What emotions or reactions do you want to evoke from your audience? Do you want them to feel motivated, empowered, or entertained?

By answering these questions and clearly defining your objectives, you’ll be better equipped to identify the type of speaker who can deliver the message and experience you desire.


Understand Your Audience

Selecting the right speaker also requires a deep understanding of your audience’s needs and preferences. It’s essential to consider the demographics of your audience, including their age, gender, background and occupation, as well as their interests, challenges and expectations for the event. This information will help you tailor your event to resonate with your audience on a personal level, ensuring that the speaker’s message addresses their needs and aligns with their values.

  • Who are your target attendees? What are their common interests, values and challenges?
  • What topics or themes are likely to resonate most with your audience? Consider conducting a survey or reaching out to potential attendees to gather insights into their interests and preferences.
  • What type of experience are your attendees expecting? Are they seeking inspiration, motivation, education, or entertainment?

By understanding your audience, you’ll be better positioned to select a speaker whose message will resonate and create a lasting impact. Remember, the right speaker can inspire your audience to take action, change their perspectives and even transform their lives. Therefore, it’s crucial to choose a speaker whose message aligns with your audience’s needs and expectations.


Determine the Type of Speaker You Need

With a clear understanding of your event objectives and audience, you can now determine the type of speaker best suited to deliver the message and experience you desire. There are various types of speakers to consider, each with their unique strengths and expertise. Here are some options to consider:

  • Keynote Speakers: These individuals often open or close an event, setting the tone and providing a high-level overview of the theme or message. They are skilled at capturing the audience’s attention, delivering inspirational messages and setting the stage for the rest of the event.
  • Motivational Speakers: These speakers excel at inspiring and empowering audiences, often sharing personal stories of overcoming challenges and achieving success. They provide actionable insights and strategies to help attendees achieve their goals.
  • Educational Speakers: These experts often come from academic or professional backgrounds and are skilled at sharing knowledge and insights on specific topics. They are ideal for events focused on education, training, or professional development.
  • Entertainment Speakers: Known for their humor, wit and engaging delivery, these speakers are ideal for creating a fun and relaxed atmosphere. They often incorporate anecdotes, jokes and stories to entertain and engage the audience.

Consider the tone, message and overall experience you want to create and choose a speaker whose style and expertise align with your event objectives and audience preferences. Additionally, consider the event’s format and duration and determine whether a single speaker or a combination of speakers would be best suited for your needs.


Research Potential Speakers

Once you have a clear idea of the type of speaker you need, it’s time to start researching potential candidates. You can start by asking for recommendations from colleagues, industry peers, or other event organisers. Additionally, consider exploring speaker bureaus like Kruger Cowne, which offer a diverse roster of speakers with various expertise and backgrounds.

  • What is the speaker’s background and expertise? Look for speakers who have relevant experience in your industry or field and a track record of delivering engaging and impactful presentations.
  • Have they spoken at similar events before? Review their past speaking engagements, including videos, testimonials and feedback from attendees.
  • What topics and themes do they typically address? Ensure that their content aligns with your event objectives and audience preferences.
  • What is their speaking style? Watch videos of their previous presentations to get a sense of their delivery style, tone and engagement with the audience.

Remember, the right speaker can leave a lasting impression on your audience and elevate your event to new heights. Take the time to carefully research and consider your options and choose a speaker who aligns with your event objectives and resonates with your audience.


Review Speaker Materials

Once you have a shortlist of potential speakers, it’s time to dive deeper into their materials to get a better sense of their style and expertise. Review their websites, social media profiles, books, articles and any other available resources to gain a comprehensive understanding of their work and message.

  • Watch videos of their previous presentations to assess their delivery style, engagement with the audience and ability to convey their message effectively.
  • Read their books or articles to gain insights into their expertise, perspectives and ability to communicate complex ideas in a clear and accessible manner.
  • Check out their social media profiles to see how they interact with their audience and stay updated on their latest work, insights and achievements.

By reviewing their materials, you’ll be able to assess their credibility, expertise and ability to connect with your audience. This will help you determine if they are a good fit for your event and if their message aligns with your objectives.


Consider Logistics

Before making a final decision, consider the logistics of hiring a speaker. Ensure that you have a clear understanding of your budget, event format and any specific requirements or constraints.

– What is your budget for speakers? Consider factors such as speaker fees, travel and accommodation expenses and any additional costs associated with their presentation.

– What is the format and duration of your event? Determine how long you need the speaker to speak, whether they will be the only speaker or part of a panel and any specific requirements for their presentation.

– Are there any logistical constraints or requirements? Consider factors such as the event location, date, time and any specific needs or preferences of the speaker.

Discuss these logistics with potential speakers or their representatives to ensure that you can meet their needs and that they can accommodate your event’s requirements. Make sure to get everything in writing, including a detailed agreement outlining the terms, fees and any other relevant details.


Make the Booking

Once you have selected the perfect speaker for your event, reach out to them or their representative to make the booking. Discuss the details of the event, including the date, time, location and any specific requirements you have for the speaker. Ensure that you have a clear agreement in place, outlining the terms, fees and any other relevant details.

Finding the right speaker for your event may require time and effort, but the impact of a great speaker on your audience is invaluable. With careful planning, research and consideration of your event objectives and audience needs, you can find a speaker who will elevate your event and leave a lasting impression on your attendees.

Today’s Leading Speakers Available Through Kruger Cowne Include:


Kruger Cowne is the Premier Choice for Your Speaker Needs

With over 25 years of experience leading the industry, Kruger Cowne has earned its reputation as a trusted provider of exceptional speakers for a diverse array of clients, including global brands, businesses, conferences and private venues worldwide. Partnering with Kruger Cowne to secure a speaker provides you with a multitude of invaluable benefits:

  • Comprehensive Speaker Roster:

Our extensive network features a wide selection of speakers from various fields and backgrounds, ensuring we can offer a broad range of expertise and perspectives to meet the unique needs and interests of our clients. From world-class professionals and seasoned industry experts to renowned leaders and influential figures across numerous sectors, our roster includes outstanding speakers who can captivate, educate and inspire your audience.

  • Tailored Service:

At Kruger Cowne, we prioritise understanding our clients’ objectives and preferences to find the perfect speaker match for their events. Our experienced team works closely with clients, offering tailored recommendations and support throughout the entire booking process. From the initial inquiry to the day of the event, we are committed to providing a seamless and personalised experience that exceeds your expectations.

  • Unwavering Quality Assurance:

As an accredited member of the International Association of Speaker Bureaus, Kruger Cowne upholds the highest standards of quality and professionalism. Our speakers undergo a rigorous selection process, evaluating their expertise, presentation skills and ability to engage and inspire audiences. When you choose Kruger Cowne, you can rest assured that our speakers will deliver top-tier presentations that resonate deeply with your audience and leave a lasting impression.

  • Global Reach:

With a wide-ranging global network of speakers, Kruger Cowne is well-equipped to serve clients from various industries and regions. This global reach allows us to connect you with speakers who have in-depth knowledge of regional markets, industry trends and local cultures, ensuring that their messages are relevant and impactful. Regardless of your event’s location, we can find speakers who can effectively connect with your audience.

  • Transparent Pricing and Hassle-Free Booking:

Kruger Cowne offers competitive pricing tailored to your specific needs, considering factors such as the speaker’s profile, experience and event details. Our team is dedicated to ensuring a smooth booking process, handling all logistics, contracts and speaker arrangements. We provide clear and comprehensive information about fees, working closely with you to make the entire experience effortless.

Choose Kruger Cowne as your trusted partner in sourcing the ideal speaker for your event. With our exceptional speakers and personalised service, we are committed to helping you create a memorable and impactful experience for your audience. Contact us today to discuss your speaker needs and let us assist you in finding the perfect speaker to elevate your event.


How Much Does It Cost to Hire a Speaker and How Do I Book One?

The cost of hiring a speaker can vary depending on several factors, including their expertise, reputation, the duration of the event, location and travel requirements. If you are interested in booking a speaker, we encourage you to reach out to our team at Kruger Cowne to obtain accurate quotes tailored to your specific needs. We understand that each event is unique and we take the time to understand your requirements to ensure you receive the most relevant information.

When you contact us, our experienced team will work closely with you to discuss your event in detail, including the objectives, theme and desired outcomes. Based on this information, we will recommend speakers who align with your event’s goals and audience expectations. We handle all aspects of the booking process, from the initial inquiry to speaker arrangements, allowing you to focus on other crucial aspects of your event planning.

To begin the process, simply click the “Contact Us” or “Make Booking” button on our website. One of our dedicated team members will be in touch promptly to guide you through the next steps and provide the information you need to make an informed decision.

We look forward to helping you secure a remarkable speaker who will inspire, educate and leave a lasting impact on your audience. Contact Kruger Cowne today and embark on an unforgettable event experience.

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Please note: we are unable to assist with any charitable or personal requests for any of the talent featured on our website.